Knowledge Content Library
119
I'd Rather Be Lucky Than Good
Presented by Pat Leach (Decision Strategies) at 2002 DAAG Conference in Las Vegas. Simplified model example to show the role of luck in being promoted to management based on outcomes.
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120
Implementation of DA Projects: Three Fables
Presented by Stuart Harris (GlaxoSmithKline) at 2002 DAAG Conference in Las Vegas. Presents three examples of decisions in GSK, with a somewhat humorous take on the outcomes and lessons learned.
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121
Mergers, Acquisitions and Licensing
Presented by Bill Haskett (Decision Strategies) at 2002 DAAG Conference in Las Vegas. Discussion of formulating negotiation strategies with approaches that balance value maximization with protection of downside risk.
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122
2-Dimensional Policy Sensitivity Diagrams Convey Concise Insights
Presented by Phil Beccue (Amgen) at 2002 DAAG Conference in Las Vegas. Examples of how to plot 2-way sensitivity analysis to reveal optimal policy choices under different assumptions.
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123
Javelin Diagrams
Presented by James Felli (Defense Resources Management Institute) and Gordon Hazen (Northwestern University) at 2002 DAAG Conference in Las Vegas. Innovative way to combine tornado diagrams and distributions into "javelin" diagrams.
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124
Nova Chemicals Business Case Development Financial Model
Presented by R. Marti (Nova Chemicals) at 2002 DAAG Conference in Las Vegas. Example of business case tool with elements for financial modeling, simulation for including uncertainties, strategy development, risk factors, and implementation.
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125
Using Preference Probabilities as a Surrogate for Market Forecasts
Presented by D. Johnson (Eli Lilly) at 2002 DAAG Conference in Las Vegas. Innovative way to use preference probabilities to make market forecasts where doing so directly would be a daunting task.
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126
The Hidden Quality Process
Presented by B. Kitchell (Conoco) at 2002 DAAG Conference in Las Vegas. Discussion of Conoco's decision process and how it delivers information to decision makers when they need it.
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127
Expected Internal Rate of Return as a Prioritization Metric
Presented by J. Mauer (BristolMyersSquibb) at 2002 DAAG Conference in Las Vegas. Discussion of the use of expected IRR as an addition to other financial metrics (e.g., eNPV).
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131
DA at Bristol-Myers Squibb
Presented by Kazuo Ezawa (BristolMyersSquibb) at 2002 DAAG Conference in Las Vegas. Discussion of the evolution of DA at the company and the challenges and keys to success in implementation.
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132
Marketing of DA at GM: Rise and Fall
Presented by Jerry Lieberman (General Motors) at 2002 DAAG Conference in Las Vegas. Discussion of the evolution of DA at GM, including reasons for both its success and its decline.
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133
Marketing the Services of a Decision Analysis Group
Presented by Mary Peters (Strategic Decisions Group) at 2002 DAAG Conference in Las Vegas. Discussion of the marketing of internal DA groups in an organization, and the challenges and keys to successful adoption.
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94
Are you ready for the MODA of all portfolio prioritization approaches or is SODA still appropriate?
Presented by Jeff Stonebreaker (Bayer) at 2001 DAAG Conference in Houston. Multi-objective analysis applied to portfolio problems in Bayer.
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95
Benevolent Subversion - a classic misapplication of DA
Presented by Andrew Burton (Conoco) at 2001 DAAG Conference in Houston. Discussion of subversion of decision quality goals by misaligned incentives at different levels in the organization.
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96
Circular Decision Trees
Presented by Robert Bordley (General Motors) at 2001 DAAG Conference in Houston. Introduces an alternative way to draw decision trees using a circular design, with guidelines on how to implement in excel.
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97
Decision Analysis and Value Engineering
Presented by (Decision Strategies) at 2001 DAAG Conference in Houston. Discussion of the overlap of a typical Decision Analysis (initial go/no-go) and Value Engineering (implementation) and how to achieve better synergy and value from both.
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98
Five Essential Keys to Successful Portfolio Management
Presented by Stuart Harris (GlaxoSmithKline) at 2001 DAAG Conference in Houston. Overview of portfolio management and five keys - corporate buy-in, risk management, revenue stream, efficiency of investment, and profit.
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99
Generating Actionable Strategic Alternatives
Presented by Rick Bayney (BristolMyersSquibb) at 2001 DAAG Conference in Houston. Discussion of developing strategies as a key part of portfolio analysis.
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100
How to Do Absolutely Everything Wrong and Then Fix It
Presented at 2001 DAAG Conference in Houston. Discussion of the evolution of Decision Analysis methods in the 1990s in an under-performing Exploration group in an oil company.
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101
Implementation of Decision Analysis at Novartis
Presented by (Novartis) at 2001 DAAG Conference in Houston. Discussion of the the issues at Novartis during implementation and adoption of Decision Analysis.
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