• Ron Howard

    "Decision analysis is the discipline incorporating decision theory, methodology, and professional practice guiding decision-making under uncertainty."

    Ron Howard

  • Jeff Keisler

    "Decision analysis has by now helped many thousands of decision-makers, and has created many billions of dollars of value for the economy through better business decisions and better government policies."

    Jeff Keisler, President of the Decision Analysis Society

  • Jim Felli

    "Ron Howard and Howard Raiffa gave us a logical and systematic set of principles to enhance our clarity of thought and enable us to act with confidence in the face of uncertainty."

    Jim Felli, President (former) of the Society of Decision Professionals

  • Roy Disney

    “It's not hard to make decisions when you know what your values are.”

    Roy Disney

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