Presented by Brian Putt (Chevron) at 1998 DAAG Conference in San Francisco. A discussion of ways to identify growth strategies in the upstream oil business that are consistent with company portfolio opportunities, objectives and risk preferences using a quantitative model.

Presented by (General Motors) at 1998 DAAG Conference in San Francisco. Describes the decision process for choosing an aluminum alloy and the key role of tornado diagrams in the analysis.

Presented by Tom Spradlin (Eli Lilly) at 1998 DAAG Conference in San Francisco. Overview of strategy development at Lilly and the use of value focused thinking to inform that strategy.

Presented by James Mitchell (Nova Gas) at 1998 DAAG Conference in San Francisco. Discusses the adoption of DA in a company and how the issues you will face are similar to marketing to adopters of high-tech.