Knowledge Content Library
178
Influence: The Psychology of Persuasion
by Robert. B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
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179
Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard Thaler and Cass Sunstein
A revelatory new look at how we make decisions.
A revelatory new look at how we make decisions.
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181
How We Decide
by Jonah Lehrer
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
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182
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb
Taleb's first book, introducing "decision making under opacity", a protocol on how we should live in a world we don't understand.
Taleb's first book, introducing "decision making under opacity", a protocol on how we should live in a world we don't understand.
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344
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Ariely refutes the common assumption that we behave in fundamentally rational ways. These misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Ariely refutes the common assumption that we behave in fundamentally rational ways. These misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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183
Mistakes Were Made (But Not by Me)
by Carol Tavris and Elliott Aronson
Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts.
Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts.
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185
Switch: How to Change Things When Change Is Hard
by Chip Heath and Dan Heath
A game plan available to everyone on how to make the hard changes in life a little bit easier.
A game plan available to everyone on how to make the hard changes in life a little bit easier.
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342
How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life
by Thomas Gilovich
A wise and readable guide to the fallacy of the obvious in everyday life.
A wise and readable guide to the fallacy of the obvious in everyday life.
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184
Antifragile: Things That Gain from Disorder
by Nassim Nicholas Taleb
Some readers will find Taleb's brashness off-putting; others will embrace it as a charismatic component of the ideas themselves.
Some readers will find Taleb's brashness off-putting; others will embrace it as a charismatic component of the ideas themselves.
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350
Heuristics and Biases: The Psychology of Intuitive Judgment
by Thomas Gilovich, Dale Griffin and Daniel Kahneman
This book examines how people answer questions about judgment.
This book examines how people answer questions about judgment.
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190
Expert Political Judgment: How Good Is It? How Can We Know?
by Philip E. Tetlock
Explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.
Explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.
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195
The (Mis)behavior of Markets: A Fractal View of Financial Turbulence
by Benoit Mandelbrot and Richard L. Hudson
Mandelbrot's first book for lay readers on finance, a subject he has studied since the 1960s.
Mandelbrot's first book for lay readers on finance, a subject he has studied since the 1960s.
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197
The Psychology of Judgment and Decision Making
by Scott Plous
Comprehensive introduction to the field with a strong focus on the social aspects of decision making processes.
Comprehensive introduction to the field with a strong focus on the social aspects of decision making processes.
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354
The Righteous Mind: Why Good People Are Divided by Politics and Religion
by Jonathan Haidt
As America descends deeper into polarization and paralysis, social psychologist Jonathan Haidt has done the seemingly impossible—challenged conventional thinking about morality, politics, and religion in a way that speaks to everyone on the political spectrum.
As America descends deeper into polarization and paralysis, social psychologist Jonathan Haidt has done the seemingly impossible—challenged conventional thinking about morality, politics, and religion in a way that speaks to everyone on the political spectrum.
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304
Judgments Under Uncertainty: Heuristics and Biases
By Amos Tversky and Daniel Kahneman
Article #47 in The Principles and Applications of Decision Analysis (the "Blue Books")
Article #47 in The Principles and Applications of Decision Analysis (the "Blue Books")
305
Prospect Theory: An Analysis of Decision Under Risk
By Daniel Kahneman and Amos Tversky
Article #48 in The Principles and Applications of Decision Analysis (the "Blue Books")
Article #48 in The Principles and Applications of Decision Analysis (the "Blue Books")
306
The Framing of Decisions and the Psychology of Choice
By Amos Tversky and Daniel Kahneman
Article #49 in The Principles and Applications of Decision Analysis (the "Blue Books")
Article #49 in The Principles and Applications of Decision Analysis (the "Blue Books")
532
Estimating Predictive Probability of Success
Shaun Comfort, Publications (Journal Article)