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Knowledge Content Library

DA as a Natural Act 

Presented by Rob Kleinbaum – RAK & Co.and SDP Fellow 

(SDP Webinar - Invited Talk)

This Best of DAAG 2012 presentation was held part of a session on "DA without Money or Jargon”, focused on successful DA projects "without monetary rollbacks, NPVs or fancy, high-falutin' special language”. This talk presents the conditions for decision quality without cumbersome processes or imposed tools; how to make DA a "natural act” rather than a forced one. There are important lessons on the role of decision analysts and how they can be more effective in helping companies. As an illustration, Kleinbaum discusses development of a sustainability strategy for a major multi-national.

Click on the file below to hear a sample of the presentation.  

Click here for access to the full video and pdf.

SDP membership is required for full access to this and all other archived webinars.

Keywords: framing framestruc, organizational capability orgcap, alternatives generation altgen, embedded da embedda, natural work product, implementation of da implda

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