Presented by Rob Kleinbaum – RAK & Co.and SDP Fellow
(SDP Webinar - Invited Talk)
This Best of DAAG 2012 presentation was held part of a session on "DA without Money or Jargon”, focused on successful DA projects "without monetary rollbacks, NPVs or fancy, high-falutin' special language”. This talk presents the conditions for decision quality without cumbersome processes or imposed tools; how to make DA a "natural act” rather than a forced one. There are important lessons on the role of decision analysts and how they can be more effective in helping companies. As an illustration, Kleinbaum discusses development of a sustainability strategy for a major multi-national.
Click on the file below to hear a sample of the presentation.