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Decision Quality and Design Thinking

SDP  Free Webinar
14 Nov, 2018 | 8:00 am PT / 11:00 am ET


Steven Meyer, Product Design Manager, Infusionsoft, and Peter McKeown, UX Director, CDK Global
Moderator: Troy Helm, Senior Consultant, Strategic Decisions Group. 


It has always been essential to make high-quality decisions when developing new products or improving existing ones. It is also becoming increasingly important to accelerate the pace of the design process. How can we can we meet the need for speed AND ensure that the quality of our decisions does not suffer as a result? 

Design Thinking has given us a number of methods for identifying product features that most accurately meet the needs of the user, including design sprints to quickly iterate over problems and test solutions. The most common form of design sprint is performed over a 5-day period with defined steps on each day, beginning with a clear definition of the problem and ending on Day 5 with a prototyped solution. Application of Decision Quality concepts to the key decisions that are made within that 5-day process can lead to significant improvements in the quality, and the speed, of the process and the outcome. 

In this webinar we will look at specific ways in which the six elements of Decision Quality can be integrated into each step of the Design Thinking sprint process, and we will discuss some of the real-life challenges and successes we found in applying this approach to the development of large-scale cloud-based enterprise software services. 




Steven Meyer, Product Design Manager, Infusionsoft

Steven Meyer is a design leader at Infusionsoft where he oversees a team of product designers working to help small businesses succeed. Steven has history of leading large-scale efforts such as overseeing the creation of one of the largest design systems in the automotive industry. Steven’s experience has spanned through leading Marines, creating his own startup, working for a venture-backed startup, designing and developing at a Fortune 500 company, and more. Steven has worked for large brands such as O’Reilly Auto Parts, Pearson Education, and CDK Global. Steven holds a M.S. in Technology from ASU and a graduate certificate in Strategic Decision and Risk Management from Stanford University.

Peter McKeown, UX Director, CDK Global 
Peter McKeown is the UX Director at CDK Global in Seattle. Peter leads a team of UX designers and oversees the application and growth of the Radial design system to drive consistency and efficiency across a large product suite. He is also responsible for growing a team of UX researchers, and scaling UX research capabilities to deliver value to the business, and our customers. In the past year, Peter and his team have been conducting Design Sprints to encourage collaboration, solve big problems and accelerate product innovation. Peter acts as an advisor to several startups developing software and hardware products and prior to joining CDK he ran a successful full-service advertising agency.


Troy Helm, Strategic Decisions Group

Troy Helm is a senior consultant at Strategic Decisions Group, with experience in R&D portfolio strategy, private equity investment and new market entry in a variety of global industries. Having recently returned to SDG after a number of years in technology and services companies, he brings experience from both sides of the table to his role at SDG. Most recently, Troy was at Elanex, Inc., a translation and localization service provider, where he was Senior Vice President of Operations, after having served as General Manager for the Americas and General Manager for Australia. Taking the company from startup to buyout, he gained invaluable experience relevant to today’s technology business climate. Troy has a BA in international relations and an MS in management science and engineering from Stanford University. He is fluent in Japanese.  

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