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Decision Analysis = Decision Engineering 

Presented by Jim Matheson, SmartOrg, SDP Fellow, 
SDP Webinar - DA Fundamentals Series

Would you design a bridge by guessing the size of various structural members? Would you build a chemical plant by asking an "expert” to guess the size of various process elements? Would you like the pilot of your aircraft to fly through fog without instruments? Then why do people expect executives to use "gut feel” to make decisions?

Decisions need to be engineered just like bridges and chemical plants! This webinar introduces sound engineering procedures to arrive at good decisions, while involving the right people in the right ways and to guide and motivate excellence in implementation. This discipline is called Decision Analysis, but perhaps should have been named "Decision Engineering.” The presentation will introduce the mindset needed and the tools available for Decision Engineering in various decision settings, and show how the role of the Decision Analyst has evolved since its inception in the 1960s.

Click on the file below to hear a sample of the presentation.  

Click here for access to the full video and pdf.

SDP membership is required for full access to this and all other archived webinars.

Keywords: organizational capability orgcap, portfolio decision analysis portda, strategy development stratdev, portfolio  management portmgmt, embedded da embedda, decision engineering, learning organization, culture cultr, peer review, decision hierarchy dechier, strategy table strattab, influence diagram infldiag, framtool, implementation of DA implda

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