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Knowledge Content Library
What does it take to gain alignment on a new growth strategy?Bruce Judd, Strategic Decisions Group Abstract: In this tech-industry case study, we chronicle a tech company’s switch from a very conservative entry into a new consumer product market segment to an aggressive strategy to achieve market dominance. We describe our steps as consultants to get the right frame, creative, mild-to-wild alternatives, and the decision analysis tools and quantitative displays we used to illuminate the risks and rewards of the aggressive approach. Click on the file below to hear a sample of the presentation.
Click here for access to the full video and pdf. SDP membership is required for access to this webinar. Keywords: framing and structuring framestruc, strategy table strattab, alternative generation altgen, influence diagram infldiag, tornado chart torncht, analysis and modeling anamod, sensitivity analysis sensanal |