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Decision-Making and Entrepreneurial Performance: Evidence from a Field Experiment

Elena Novelli, Bayes Business School, University of London and Chiara Spina, INSEAD
September 28, 2022 (SDP Invited Talk)

Abstract: This project investigates the role of a firm’s degree of business development—defined as the extent to which the firm has already developed into a continuous and sustainable market participant—in moderating the benefits of a scientific approach to decision-making, which combines cognition and action-based components.

We conducted a field experiment with 261 UK entrepreneurs with different degrees of business development. Our results show that all treated firms experience a positive effect on firm size, but not all on firm revenue.

The treatment is associated with a positive effect on firm revenue for firms with a more advanced degree of business development, but a negative effect for firms with a lower degree of business development. We elaborate on the implications of these results for future research and practice

Click on the file below to hear a sample of the presentation.  


Click here for access to the full video.

SDP membership is required for access to this webinar.

Keywords: organizational capability orgcap, culture cultr, adoption of DA adoptda, implementation of DA implda

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