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Knowledge Content LibraryDecision-Making and Entrepreneurial Performance: Evidence from a Field Experiment Elena Novelli, Bayes Business School, University of London and Chiara Spina, INSEAD Abstract: This project investigates the role of a firm’s degree of business development—defined as the extent to which the firm has already developed into a continuous and sustainable market participant—in moderating the benefits of a scientific approach to decision-making, which combines cognition and action-based components. We conducted a field experiment with 261 UK entrepreneurs with different degrees of business development. Our results show that all treated firms experience a positive effect on firm size, but not all on firm revenue. The treatment is associated with a positive effect on firm revenue for firms with a more advanced degree of business development, but a negative effect for firms with a lower degree of business development. We elaborate on the implications of these results for future research and practice
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Click here for access to the full video. SDP membership is required for access to this webinar. Keywords: organizational capability orgcap, culture cultr, adoption of DA adoptda, implementation of DA implda |