SDP London Chapter Virtual Meeting
"Empirical Evidence for the Relationship Between Company Profitability & Decision Quality"
Featured Speaker: Wayne Borchardt
Date: February 5, 2026
Time: 4:00pm - 5:00pm GMT
Via Microsoft Teams (Meeting link will be sent after registration)
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Abstract
Empirical evidence for the relationship between decision quality and company performance has been elusive. We now have a robust, statistically significant finding that shows what we all suspected: decision quality does indeed correlate with company performance.
PwC’s 28th annual Global CEO Survey was conducted in 2024 and collected the responses of more than 4,500 CEOs across all major industry sectors and all large countries.
The survey findings yield a strong connection between the profitability of companies and their mindsets and practices for strategic decision making. Specifically, a decision-quality index created from the survey data found that companies who score in the top quintile of the decision quality index have 30 percent higher industry-adjusted profitability than the others.
Although we cannot make a causal claim, these findings have implications for CEOs who are likely unaware of the mindsets and practices that are associated with better performance. Their leadership in instilling decision quality in their organizations might have profound effects.
Session Format
This is an hour-long session. The presentation will take around 20 mins with the remaining time for Q&A. The session will be recorded.
About the Speaker
Wayne Borchardt
Director of Research, PwC
Wayne is PwC Global Thought Leadership's director of research. Wayne has three decades of strategy and management consulting experience with multinationals and large local firms in Africa, Europe, and Asia. He teaches Decision Science at Nova SBE in Lisbon and has been a member of SDP since 2017. His PhD thesis investigated the impact of overconfidence bias on firm performance.