What does it take to gain alignment on a new growth strategy?
22 May, 2019 | 8:00 am PT / 11:00 am ET
Speaker: Bruce Judd, Strategic Decisions Group
Moderator: Jennifer Meyer, Strategic Decisions Group
In this tech-industry case study, we chronicle a tech company’s switch from a very conservative entry into a new consumer product market segment to an aggressive strategy to achieve market dominance. We describe our steps as consultants to get the right frame, creative, mild-to-wild alternatives, and the decision analysis tools and quantitative displays we used to illuminate the risks and rewards of the aggressive approach.
Dr. Judd is approaching a half century of experience as a consultant and educator in strategic decision-making. He is a Fellow in the Society, and served on the SDP Board. As an educator he founded and directs SDG's Executive Education program, which provides courses and coaching to help clients transform the way they make strategic decisions. He also has taught in MBA programs for 20 years at Stanford’s Graduate School of Business and at Kellogg School of Management, and mid-career executive programs at Stanford and the University of Texas at Austin. As a consultant, his specialty is making complex corporate decisions in many industries including energy and high-tech. He has also completed several successful public-sector risk-benefit projects in arms control, space science, reactor safety, and nuclear safeguards.
Jennifer Meyer, Senior Engagement Manager, Strategic Decisions Group
Jennifer Meyer is an experienced strategy consultant and educator. She has helped clients with economic evaluation, strategy development, and business portfolio modeling. She develops custom course curricula as part of her clients’ internal decision-quality capability-building programs. She is an instructor in the Strategic Decision and Risk Management (SDRM) certificate program at The University of Texas at Austin and co-author, with Carl Spetzler and Hannah Winter, of Decision Quality: Value Creation from Better Business Decisions. Dr. Meyer is a member of INFORMS and a Fellow in the Society of Decision Professionals (SDP).