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What does it take to gain alignment on a new growth strategy?

Bruce Judd, Strategic Decisions Group
May 22, 2019 (SDP Webinar Invited Talk)

Abstract: In this tech-industry case study, we chronicle a tech company’s switch from a very conservative entry into a new consumer product market segment to an aggressive strategy to achieve market dominance. We describe our steps as consultants to get the right frame, creative, mild-to-wild alternatives, and the decision analysis tools and quantitative displays we used to illuminate the risks and rewards of the aggressive approach.

Click on the file below to hear a sample of the presentation.  

Click here for access to the full video and pdf.

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Keywords: framing and structuring framestruc, strategy table strattab, alternative generation altgen, influence diagram infldiag, tornado chart torncht, analysis and modeling anamod, sensitivity analysis sensanal

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