What does it take to gain alignment on a new growth strategy?
Bruce Judd, Strategic Decisions Group
May 22, 2019 (SDP Webinar Invited Talk)
Abstract: In this tech-industry case study, we chronicle a tech company’s switch from a very conservative entry into a new consumer product market segment to an aggressive strategy to achieve market dominance. We describe our steps as consultants to get the right frame, creative, mild-to-wild alternatives, and the decision analysis tools and quantitative displays we used to illuminate the risks and rewards of the aggressive approach.
Click on the file below to hear a sample of the presentation.