Eyas Raddad and Charles Benson, Eli Lilly
September 16, 2015 (SDP Webinar - Invited Talk)
Drs. Benson and Raddad have each spent 10+ years applying and championing quantitative approaches to medicine and drug development. They will describe their efforts in engaging coworkers / medical professionals in adopting these methods and share their personal experiences with tricks, traps, and expectations.
Click on the file below to hear a sample of the presentation.
Click here for access to the full video and pdf.
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Keywords: framing framestruc, cognitive biases cogbias, physicians, benefit-risk, patients, decision quality decqual