Prof. Alberto Franco, School of Business and Economics, Loughborough University, UK
July 15, 2020 (Invited Talk)
Abstract: An appropriate frame is one of the key requirements for good decision making. Indeed, it is widely known in Decision Analysis that getting the frame wrong will lead to solving the wrong problem. But what do frames look like in practice and where do they come from? How do we spot different or competing frames when analysing a decision? And, perhaps more importantly, what can we do upfront to ensure that we develop a frame that is appropriate for the problem at hand? The webinar addresses these and other related questions by drawing on decision science research that examines framing processes in individual and group settings. It includes practical examples to illustrate key concepts, and a set of guidelines to develop effective framing processes.
Click on the file below to hear a sample of the presentation.