Knowledge Content Library
Emotions and Decision Analysis
Somik Raha, Ulu Ventures
We have learned too well not to trust those pesky emotions when making decisions. Advances in neuroscience now suggest that we may have gone too far, and that our view of emotions as a source for biases is good but incomplete; it is now turning out that without emotions, we actually can’t make decisions! In this talk, we will look at those advances in neuroscience that would cause us to re-examine how we practice Decision Analysis and, in particular, how we engage with values. We will share how Decision Analysis becomes far more powerful when it incorporates this perspective.
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Keywords: emotions, framing and structuring framestruc