"Decision analysis is the discipline incorporating decision theory, methodology, and professional practice guiding decision-making under uncertainty."
"Decision analysis has by now helped many thousands of decision-makers, and has created many billions of dollars of value for the economy through better business decisions and better government policies."
Jeff Keisler, President of the Decision Analysis Society
"Ron Howard and Howard Raiffa gave us a logical and systematic set of principles to enhance our clarity of thought and enable us to act with confidence in the face of uncertainty."
Jim Felli, President (former) of the Society of Decision Professionals
“It's not hard to make decisions when you know what your values are.”